cheil worldwide

May 10, 2024

Agency Report Card 2023: Cheil Worldwide

With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.

May 9, 2024

Creative Minds: Eunjeong Shin's literary love story with advertising

Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.

Jan 4, 2024

Creative Minds: Goya Pannarai Juanroong has 13 cats and dreams of being a cabaret dancer

This Thai creative's motivation for work is her cats, and wanted to dance cabaret growing up.

Jun 24, 2023

APAC agencies win Titanium and Glass Grand Prix at Cannes Lions

Momentous night for Asia Pacific as The Monkeys, Australia and Cheil Worldwide, Seoul bagged Grand Prix in the Titanium and Glass categories, respectively, on the last day of the 70th Cannes Lions.

Jun 12, 2023

2023 Cannes Contenders: Cheil Worldwide predicts winners

Creatives at Cheil Worldwide share the work that could be the one to watch out for at Cannes Lions 2023.

Apr 21, 2023

Samsung app-tivates audience in latest viral campaign

Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.