Centaline Property Agency's last branding campaign, ‘Cinderella’s dream’, was launched in 2008 for its 30th anniversary. It tells the fairytale of a little girl growing up and finding her dream home. The creative concept is based on the property agency thinking a step ahead to pave the road for Hong Kong people.
This year, Centaline continues the theme of staying ahead.
The one-minute long branding ad tells the story of a girl and an animated character – the dream house. Both characters are frustrated, because while people around them have found their perfect ‘match’, the two keep missing their own path. The girl eventually puts up an ad in the hopes of finding her dream house, followed, of course, by a happy ending.
According to the voiceover, “Fate is probably just a step away.” Centaline is here to help with that extra step.
The company is said to have invested US$1 million in the marketing campaign. The creative agency is Live China.
Centaline Property Agency's 30-years anniversary campaign:
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