Staff Reporters
Feb 28, 2012

Celestial Tiger Entertainment launches two HD channels on Malaysia's Astro

KUALA LUMPUR - Celestial Tiger Entertainment (CTE), an entertainment channel operator, will launch two high-definition channels on DTH platform Astro in Malaysia on Thursday 1 March.

MMA Dream 2012 will air on KIX HD
MMA Dream 2012 will air on KIX HD

The two channels are Celestial Movies HD (CM HD) and KIX HD, on the ASTRO B.yond HD platform via Channel 309 and Channel 729, respectively. It also marks Malaysia as the first market in the region to carry CM HD, and the second market for KIX HD after the channel’s Singapore launch in November last year.

Todd Miller, president and COO of Celestial Tiger Entertainment, noted that CM HD marks its first HD movie channel and it looks forward to extending the channel to more markets in the region.

“KIX HD marks the first time the channel and many of its programmes have been seen in Malaysia. We are confident that the channel's mix of action and thrills in high definition will appeal to Malaysian viewers of all ethnicities.”

CM HD offers subscribers first run and exclusive Chinese and Asian blockbusters in high-definition quality and widescreen format. Its March and April highlights include the award-winning 2011 blockbuster Overheard 2, starring Louis Koo and Daniel Wu.

KIX HD, meanwhile, features five distinct programming pillars, namely fight events, action series, action reality, action movies and a late-night block of thriller movies. The subscribers can look forward to exclusive mixed martial arts (MMA) tournaments and other fight competitions, action-packed genre films from Asia and Hollywood and action-themed reality shows and scripted television series.

Henry Tan, COO at Astro, said, “We are extremely pleased to welcome both KIX HD and Celestial Movies HD on the ASTRO B.yond HD platform. I am confident both channels will provide a variety of outstanding Asian and international HD content for our customers.”

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.