Staff Reporters
Feb 28, 2012

Celestial Tiger Entertainment launches two HD channels on Malaysia's Astro

KUALA LUMPUR - Celestial Tiger Entertainment (CTE), an entertainment channel operator, will launch two high-definition channels on DTH platform Astro in Malaysia on Thursday 1 March.

MMA Dream 2012 will air on KIX HD
MMA Dream 2012 will air on KIX HD

The two channels are Celestial Movies HD (CM HD) and KIX HD, on the ASTRO B.yond HD platform via Channel 309 and Channel 729, respectively. It also marks Malaysia as the first market in the region to carry CM HD, and the second market for KIX HD after the channel’s Singapore launch in November last year.

Todd Miller, president and COO of Celestial Tiger Entertainment, noted that CM HD marks its first HD movie channel and it looks forward to extending the channel to more markets in the region.

“KIX HD marks the first time the channel and many of its programmes have been seen in Malaysia. We are confident that the channel's mix of action and thrills in high definition will appeal to Malaysian viewers of all ethnicities.”

CM HD offers subscribers first run and exclusive Chinese and Asian blockbusters in high-definition quality and widescreen format. Its March and April highlights include the award-winning 2011 blockbuster Overheard 2, starring Louis Koo and Daniel Wu.

KIX HD, meanwhile, features five distinct programming pillars, namely fight events, action series, action reality, action movies and a late-night block of thriller movies. The subscribers can look forward to exclusive mixed martial arts (MMA) tournaments and other fight competitions, action-packed genre films from Asia and Hollywood and action-themed reality shows and scripted television series.

Henry Tan, COO at Astro, said, “We are extremely pleased to welcome both KIX HD and Celestial Movies HD on the ASTRO B.yond HD platform. I am confident both channels will provide a variety of outstanding Asian and international HD content for our customers.”

Related Articles

Just Published

1 hour ago

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

2 hours ago

Guardian Malaysia wants you to 'own your beautiful' ...

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

3 hours ago

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.

3 hours ago

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s

Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.