Marketing The Work
Staff Reporters
Jun 30, 2010

CASE STUDY: Lotte appeals to young people in Japan

Lotte developed soft gum Fit's to counter a growing trend and appeal to young people.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

VML & Ogilvy Japan names co-CEOs
Mar 24, 2025
Staff Reporters

VML & Ogilvy Japan names co-CEOs

Jack Morton expands to Tokyo following growth of Japan business
Mar 11, 2025
Nikita Mishra

Jack Morton expands to Tokyo following growth of ...

Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads
Nov 7, 2023
Liana Cafolla

Case study: How Finn Partners Singapore measured ...

Case study: How Final Fantasy reached new players on its 16th game
Aug 16, 2023
Brandon Doerrer

Case study: How Final Fantasy reached new players ...

Just Published

As Bluesky grows, opportunities abound for pharma brands
1 hour ago
Jack O'Brien

As Bluesky grows, opportunities abound for pharma ...

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Women to Watch 2024: Risa Kusumaningrum, KIT Global
1 hour ago
Staff Reporters

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Do podcasts have a measurement problem?
1 hour ago
Joseph Arthur

Do podcasts have a measurement problem?

The evolution of podcasting is holding the channel back from reaching its full advertising potential, according to new research.

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
1 hour ago
Leslie Blount

What tariffs? Hyundai stays the course, but NY Auto ...

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.