Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 26, 2010
CASBAA: Pay-TV now reaches 50 per cent of Asian TV homes
HONG KONG - The Cable & Satellite Broadcasting Association of Asia (CASBAA) announced today that pay-TV in Asia has reached the tipping point of 50 per cent penetration of all Asian TV homes, with significant growth anticipated in ad revenues over the next five years.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Oct 30, 2015
The rise of the advertiser: Casbaa viewpoint
Mar 6, 2012
Pay-TV in Indonesia finally taking off: CASBAA
Jan 28, 2011
Thai PM endorses the power of pay TV at CASBAA ...
Oct 22, 2013
Piracy, pay TV and the cost of differentiation: ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Jan 29, 2026
Google criticised after blocking measurement ...
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Inside Campaign Connect Indonesia: what matters to ...
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Meta hits $200 billion revenue milestone on ...
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.