CANNES - India's Medulla Communications took two Gold Lions and Healthcare Agency of the Year, and McCann Health Hong Kong, Colenso BBDO Auckland and TBWA/Hakuhodo Tokyo also won Gold Lions as the Cannes Lions festival kicked off a week of award presentations with the Health Lions Saturday night in Cannes.
Asia-Pacific agencies did not win any Grand Prix. In the Pharma section, Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Grand Prix, while in Health and Wellness, a Grand Prix went to London agency FCB Inferno’s "Project Literacy” for Pearson.
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The Healthcare Agency of the Year was awarded to Medulla Communications, Mumbai, second to Langland Windsor and third to McCann Health Hong Kong. Healthcare Network of the Year went to McCann Health, second to Publicis Healthcare Communications Group and third to Ogilvy Commonhealth Worldwide.
Tables of all the APAC winners follow.
| Title | Client | Entrant Company | Country | Prize | Medium |
| GOLD | |||||
| LAST WORDS | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | MEDULLA COMMUNICATIONS Mumbai | INDIA | Gold Lion | Integrated Campaign |
| LAST WORDS | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | MEDULLA COMMUNICATIONS Mumbai | INDIA | Gold Lion | Digital: Online Video |
| STUDENT / PAINTER / GAMEBOY | PFIZER CORPORATION HONGKONG | McCANN HEALTH Hong Kong | HONG KONG | Gold Lion Campaign | Print & Poster Craft: Illustration |
| SILVER | |||||
| SLUMS (HOUSING COLONIES) FOR WORMS | GLAXOSMITHKLINE (GSK) | MEDULLA COMMUNICATIONS Mumbai | INDIA | Silver Lion | Standard Print |
| LAST WORDS | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | MEDULLA COMMUNICATIONS Mumbai | INDIA | Silver Lion | Digital: Social |
| THE CODE WORD | BAYER | J. WALTER THOMPSON HONG KONG | HONG KONG | Silver Lion | Digital: Online Video |
| REMEDIES FOR THE SOUL | SEOUL FOUNDATION FOR ARTS AND CULTURE | HS AD Seoul | SOUTH KOREA | Silver Lion | Ambient Outdoor |
| THIS BIKE HAS MS | MS AUSTRALIA | GREY MELBOURNE | AUSTRALIA | Silver Lion | PR |
| BRAINBAND | SAMSUNG AUSTRALIA | LEO BURNETT SYDNEY Sydney | AUSTRALIA | Silver Lion | Use of Technology |
| BRONZE | |||||
| SLUMS (HOUSING COLONIES) FOR WORMS | GLAXOSMITHKLINE (GSK) | MEDULLA COMMUNICATIONS Mumbai | INDIA | Bronze Lion | Print & Poster Craft: Art Direction |
| STILL ROCKIN' ON | BOEHRINGER INGLEHEIM | OGILVY COMMONHEALTH AUSTRALIA Sydney | AUSTRALIA | Bronze Lion | Print & Poster Craft: Illustration |
| TON-TON VOICE SUMO | GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA | DENTSU INC Tokyo | JAPAN | Bronze Lion | Use of Technology |
| ADHD SYMPTOM STAMPS | JOHNSON & JOHNSON | MEDULLA COMMUNICATIONS Mumbai | INDIA | Bronze Lion | Branded Content: Live Experience |
| THE CODE WORD | BAYER | J. WALTER THOMPSON HONG KONG | HONG KONG | Bronze Lion | Direct and Promo & Activation |
| ADHD SYMPTOM STAMPS | JOHNSON & JOHNSON | MEDULLA COMMUNICATIONS Mumbai | INDIA | Bronze Lion | Direct and Promo & Activation |
| STILL GOING STRONG | BOEHRINGER INGLEHEIM | OGILVY COMMONHEALTH AUSTRALIA Sydney | AUSTRALIA | Bronze Lion | Integrated Campaign |
| STILL ROCKIN' ON | BOEHRINGER INGLEHEIM | OGILVY COMMONHEALTH AUSTRALIA Sydney | AUSTRALIA | Bronze Lion | Print & Poster Craft: Illustration |
| MOTHER'S LIPSTICK | CHUGAI PHARMACEUTICAL CO. | DENTSU YOUNG & RUBICAM Tokyo | JAPAN | Bronze Lion | Film: Cinema, TV and Digital Film Content |
| JJ-MAN | A. MENARINI HONG KONG | McCANN HEALTH Hong Kong | HONG KONG | Bronze Lion | Integrated Campaign |
| CONNECT PEN & NOTEBOOK | OTSUKA PHARMACEUTICAL CO. | TOPPAN PRINTING Tokyo | JAPAN | Bronze Lion | Direct and Promo & Activation |
| REMEDIES FOR THE SOUL | SEOUL FOUNDATION FOR ARTS AND CULTURE | HS AD Seoul | SOUTH KOREA | Bronze Lion | PR |
| FORWARD THE CURE | UHMPANG HOSPITAL FOUNDATION | THE LEO BURNETT GROUP THAILAND Bangkok | THAILAND | Bronze Lion | Direct and Promo & Activation |
| REFUNBILITATION CLINIC | GERIATRIC HEALTH SERVICES FACILITY HITORIZAWA | DENTSU INC Tokyo | JAPAN | Bronze Lion | Use of Technology |
| THIS BIKE HAS MS | MS AUSTRALIA | GREY MELBOURNE | AUSTRALIA | Bronze Lion | Direct and Promo & Activation |
| Title | Client | Entrant Company | Country | Prize | Medium |
| GOLD | |||||
| X-RAY CASTS | FONTERRA BRANDS NEW ZEALAND, ANCHOR | COLENSO BBDO Auckland | NEW ZEALAND | Gold Lion | Direct and Promo & Activation |
| SURGEON TRYOUTS | KURASHIKI CENTRAL HOSPITAL | TBWA\HAKUHODO Tokyo | JAPAN | Gold Lion | Direct and Promo & Activation |
| SILVER | |||||
| PARADISE HILL | IT'S NOT OK | FCB NEW ZEALAND Auckland | NEW ZEALAND | Silver Lion | Direct and Promo & Activation |
| SURGEON TRYOUTS | KURASHIKI CENTRAL HOSPITAL | TBWA\HAKUHODO Tokyo | JAPAN | Silver Lion | PR |
| THIS BIKE HAS MS | MS AUSTRALIA | GREY MELBOURNE | AUSTRALIA | Silver Lion | PR |
| BRONZE | |||||
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | J. WALTER THOMPSON BANGKOK | THAILAND | Bronze Lion | Direct and Promo & Activation |
| REWORD | HEADSPACE | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion | Use of Technology |
| PARKINSON'S NSW- THE LUCKY ONES | PARKINSON'S NSW | J. WALTER THOMPSON Sydney | AUSTRALIA | Bronze Lion | Film Craft: Direction |
| OLD AGE / SCHOOL BULLY / STUDY STRESS / TRANSGENDER / RAT HOME | THE SAMARITANS | Y&R SHANGHAI | CHINA | Bronze Lion Campaign | Print & Poster Craft: Illustration |
| REWORD | HEADSPACE | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion | Digital Craft: User Experience (UX) |
| YOU'RE ACCEPTED | MINUS 18 | GPY&R Melbourne | AUSTRALIA | Bronze Lion | Direct and Promo & Activation |
| DIPPER CONDOMS | TATA MOTORS | REDIFFUSION Y&R Mumbai | INDIA | Bronze Lion | Direct and Promo & Activation |
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