Branded mooncakes offer marketers a new tool in China

Goods Of Desire (G.O.D.)'s cheeky lineup of 'bumcakes' are in the shape of buttocks in various states of undress. As the mid-autumn's festival is celebrated on the 15th day of the 8th month of the Chinese lunar calendar, the date is used as a pun for buttocks in the Cantonese dialect. 

Not only are the Angry Birds found in your mobile phone, they can also be chomped on. Maxim's Group released the bird-shaped mooncakes to capitalise on the worldwide Angry Birds phenomenon, and to soothe angry gamers whose slingshot skills into enemy pig territory are still in development.

 

Sweet treats for the fashion-conscious was introduced by Agnès B. Mini egg custard mooncakes are packaged in a box showcasing a French scenery picture captured by Agnès B herself, complete with rose tea leaves, rose wine, and a rose-shade lantern.

 

 

 

Häagen-Dazs' chocolate coated, ice cream stuffed pies seem to be only mooncakes in name since it lacks the traditional lotus seed paste and salted egg yolks, but are still wildly popular with consumers having to order them in advance.

 

Hand-made chocolate brand VERO partnered with Glenmorangie to produce mooncakes infused with single malt whisky and chocolate ganache filling for your inner alcoholic.

 

Ichido's 'ice-crusted' mooncake is meant to be frozen to minus 5 degrees Celsius before consumption, making the white glutinous rice covering almost transparent. 

A bakery in Nanjing is selling mooncakes in the form of Chinese chess pieces. Sweet victory ensues for players who can eat the mooncake pieces once they are captured in a real game of chess.