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Commercial design in China is growing beyond an adolescence marked by uncertainty and imitation, according to the partner and CCO of JKR Shanghai. But even as brands become more bold and assured, more progress is needed to achieve full maturity.
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Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
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