.jpg&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 24, 2025
Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 20, 2023
Rapid fire with Gautam Reghunath
.jpg&h=268&w=401&q=100&v=20250320&c=1)
May 15, 2022
Ayesha Ghosh and Titus Upputuru latest exits at ...
Nov 17, 2024
Coca-Cola faces backlash for ‘ugly’ AI-generated ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Gemini 3 becomes the default model for AI Overviews
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
Jan 29, 2026
Google criticised after blocking measurement ...
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Inside Campaign Connect Indonesia: what matters to ...
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 29, 2026
Meta hits $200 billion revenue milestone on ...
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.