This appointment came after a review of various agencies in Phnom Penh, with the selection based on credentials and experience, rather than from a brief.
Dannith Oung, account director at Riverorchid Cambodia, told Campaign Asia-Pacific that the open-ended contract was awarded early this week, covering the creative and media duties for the brand.
Riverorchid has previously worked with BMW on project basis.
Peter Brongers, CEO of BMW Cambodia, said Riverorchid was selected for its combination of local understanding and international expertise, as well as its integrated capabilities.
Riverorchid is a communication agency with offices in Cambodia, Laos, Myanmar, Thailand and Vietnam. Early last year, Ogilvy & Mather and Bates Asia (now Bates CHI & Partners) joined forces with Riverorchid to commence operation in Phnom Penh, using the Riverorchid name.
Prior to that, its sister company JWT also appointed Riverorchid as its sole partner in Phnom Penh. Last week, Riverorchid announced a joint venture with Vietnam-based digital agency Notch in Vietnam.
In November, BMW Asia moved its regional business to Y&R after a pitch involving five other agencies.
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