phnom penh
Fast-changing Cambodia calls for an experimental attitude to marketing
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
BMW appoints Riverorchid in Cambodia
PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.
Anchor Beer positions itself as the catalyst of fun
CAMBODIA - Anchor Beer has launched an integrated campaign to position the local beer brand as the catalyst of fun, through brand communications agency ComZone.
Ogilvy, Bates join forces with Riverorchid in Cambodia, Laos
PHNOM PENH - Ogilvy & Mather and Bates Asia have joined forces with local agency Riverorchid to strengthen their presence in Cambodia and Laos.
Retailer Dairy Farm Group ventures into Cambodia
PHNOM PENH - Asian retailer giant Dairy Farm Group has expanded its foothold into Cambodia with the acquisition of a 70 per cent stake in supermarket chain Lucky Market Group (LMG).
Quantum Publicity opens its doors in Cambodia
PHNOM PENH - Quantum Publicity, a media agency specialising in press and broadcast publicity campaigns, has opened its doors in Cambodia.
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