Publicis is set to launch a promotion to tie-in with the World Cup football tournament and will manage the coffee chain’s strategic and promotional campaigns going forward.
The account win comes on the back of a recent local business blitz for the agency.
Publicis Bangkok was also awarded the creative account for condominium project, Belle Avenue, as well as a brief from Sealect, the leading seafood and canned foods business of T-Holding Company.
On the account wins, Publicis Thailand CEO Mark Ingrouille, said: "There's a pent-up energy in the agency and just a month ago we sat down and decided to go all-out for some of the top names in the local market. We didn't expect such a rapid return, but we're really grateful for our success. And there's more in the pipeline."
The agency has also boosted its senior ranks by appointing Sasiporn Kaocharern as account management director and Warawan Sreprecha as worldwide account director among others.
The account win comes on the back of a recent local business blitz for the agency.
Publicis Bangkok was also awarded the creative account for condominium project, Belle Avenue, as well as a brief from Sealect, the leading seafood and canned foods business of T-Holding Company.
On the account wins, Publicis Thailand CEO Mark Ingrouille, said: "There's a pent-up energy in the agency and just a month ago we sat down and decided to go all-out for some of the top names in the local market. We didn't expect such a rapid return, but we're really grateful for our success. And there's more in the pipeline."
The agency has also boosted its senior ranks by appointing Sasiporn Kaocharern as account management director and Warawan Sreprecha as worldwide account director among others.
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