Bertilla Teo to chair inaugural DigitalMediaWorks in Beijing

The one-day training course, organized by Campaign Asia, is intended for young media executives with between one to four years of experience in strategy and planning within the digital space. The course consists of a morning of educational presentations followed by an afternoon working on a real client brief that will only be revealed on the day itself.

The presentation content ranges from the role of digital in the eyes of the marketer and the consumer to how to sell digital to a boss or a client. The speakers will also focus on proving digital effectiveness.

Participants will spend the afternoon applying this knowledge in two roundtables to discuss ideas and solutions for the brief together with their assigned mentor and sponsor representative.

The mentors, who will host the six roundtables and assist their groups in an advisory capacity, are Sara Ye, managing director of GroupM Search & GroupM Digital Lab; Cathy Kuang, head of digital at ZenithOptimedia Beijing; Arlene Ang, CEO of digital at OMG China; Jit Hoong Ng, digital development officer at DDB Greater China Group; and Mike Zeng, digital head of UM China.

Each roundtable will revolve around themes such as Social, Mobile, Integration, Gaming, Video, and Search. One key idea from each group will be presented to the room for feedback. 

The main speaker is slated to be Alvin Huang, managing director of Isobar Beijing. 

Registration closes 17 February. Please see www.digitalmediaworks.asia for more information and to register.