digitalmediaworks
Digital MediaWorks: Behind the scenes of a five-minute 'training pitch'
Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.
PHOTOS: DigitalMediaWorks training workshop in Shanghai
The event saw 73 delegates spilt into seven groups to tackle a 'training brief' for Coca-Cola’s media strategy ahead of Chinese New Year.
DigitalMediaWorks takeaways: 'Go digital or die', break silos, socialise China
BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.
IN PHOTOS: DigitalMediaWorks 2013 in Beijing
2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.
From digital long-tail effects to 'corrupted' talent in China: DigitalMediaWorks highlights
SHANGHAI - At the second DigitalMediaWorks, taking place today in Shanghai, China's digital experts explored five questions on the minds of both digital natives and migrants in the country.
Coca-Cola to provide mystery client brief for DigitalMediaWorks
BEIJING - Delegates of the sold-out DigitalMediaWorks training programme in China will be working on a brief by Coca-Cola, details of which will only be revealed on the day itself.
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