Staff Reporters
Apr 23, 2012

Beauty contact lens sales record strong growth: GfK Malaysia

KUALA LUMPUR - Malaysia’s beauty contact lens market is fast catching up with developed countries in the region, including Singapore, Taiwan and South Korea, with nearly US$55 million spent on contact lenses in 2011, GfK Malaysia figures show.

GfK records strong growth in Malaysia's contact lens market
GfK records strong growth in Malaysia's contact lens market

GfK Malaysia said Malaysia’s contact lens industry revenue expanded by 4 per cent between 2010 and 2011.

Jennifer Chan, general manager of GfK Malaysia, said as the country develops and rises in affluence, the contact lens market has also evolved with users looking beyond basic health care to ways of enhancing their appearance.

She said, “Nowadays, it is very common, even for people with perfect vision, to put on a pair of cosmetic contact lenses to follow fashion and style trends originating in Korea and spilling across the rest of Asia."

GfK Malaysia said revenue contribution from the beauty contact lens segment made up only 19 per cent in the first quarter of 2010 but leapt to 26 per cent in the final quarter of 2011.

Chan said, “We foresee that the market in Malaysia will turn in a report card of single digit growth by year end, with quarterly beauty lens figures gaining importance as one of the main contributors of growth.”

Related Articles

Just Published

2 hours ago

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

2 hours ago

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

2 hours ago

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

2 hours ago

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.