BBH explained that the aim of the programme is to expand and mix the power that advertising wields together with the youth's inherent energy, subsequently channeling both for good.
The agency is looking for six interns "who are bright, passionate, creative, technological, hungry for success and who zag where all others zig" to join them for 10 weeks from 10 October to 18 December. College students or those recently out of school can apply at the BBH Barn Singapore website on or before 30 September.
The New York office recently concluded its The Barn internship program in August, run by three of BBH New York’s finest Barn Masters, Heidi Hackemer, Richard Schatzberger and Dane Larsen.
The idea behind it was simple: get some smart people at the agency, house them in groups of three and have them work together all summer.
BBH said that the program did not recruit by discipline but rather open to all smart, fun, positive, lover-of-ideas types who get into brand, culture and communication, and can work collaboratively.
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