BBDO grabs four golds at Appies

BBDO agencies picked up four golds in the Business Services, Non-food FMCG, and Consumer Durables categories. BBDO Singapore won two golds for the ‘Little Things Matter’, campaign for Aviva and the ‘Help your child shine’ campaign for HP in India. BBDO Guerrero picked up the top award for P&G’s ‘Women against Labels’ campaign and BBDO and Proximity China took home a gold for the ‘Gillette Scandal Shave’ ad.

McCann India bagged two golds in the Food and Beverage category for Coca Cola’s ‘Adding Fizz to the Family Mealtime’ and Nestle’s ‘Kick-starting India’s Morning’.

BBH India fared well in the Non Food FMCG category, notching the top awards for ‘Change with Pride’ and ‘Sharing Success’, both campaigns for homegrown company Marico.

DDB Singapore and Ogilvy & Mather Thailand also picked up an award each in the Business Services and Pro Bono categories.

Sridhar Ramaswamy, director of retail marketing at Lenovo and the chief judge for the event said the quality of this year’s work “was amazing”. “Appies is about effectiveness and the winning work really represents that.” This year’s work also saw a lot more collaboration between the client side and the agency, he added.

Agencies presented their shortisted work live at the event on 14 and 15 August, through a four-minute show reel, followed by a six-minute exposition on the work. 

Here is the complete list of winners.

GOLD WINNERS

Food & Beverages	ADDING FIZZ TO THE INDIAN FAMILY MEALTIME	COCA COLA
Business Services	LITTLE THINGS MATTER	AVIVA
Non-Food FMCG	WOMEN AGAINST LABELS	PROCTER & GAMBLE PHILIPPINES
Pro-Bono/ Government/ Cultural	RECIPE	HEALTH PROMOTION BOARD
Food & Beverages	“KICK-STARTING” INDIA’S MORNING	NESCAFE CLASSIC
Non-Food FMCG	CHANGE WITH PRIDE	MARICO LIMITED
Non-Food FMCG	SHARING SUCCESS	MARICO LTD
Consumer Durables	HELP YOUR CHILD SHINE	HP
Non-Food FMCG	GILLETTE SCANDAL SHAVE	GILLETTE
Business Services	TRUEMOVE H : GIVING IS THE BEST COMMUNICATION	TRUEMOVE H

 

SILVER WINNERS

Pro-Bono/ Government/ Cultural	THE COFFEE CONNECTOR	ECONOMIC DEVELOPMENT BOARD
Food & Beverages	THE SMARTER WAY TO STAY FIT	MARICO INDIA PVT.LTD.
Pro-Bono/ Government/ Cultural	MTV ROCK THE VOTE	VIACOM
Pro Bono/ Government/ Cultural	DENGUE FIGHTERS	NATIONAL ENVIRONMENT AGENCY
Non-Food FMCG	REXONA MOVE : SWEAT TO CHANGE LIVES	UNILEVER MALAYSIA

 

BEST PRESENTERS

• Soo Kui Jien, Asia Pacific Breweries Singapore
• Jaclyn Lee, BBDO Singapore
• Jitender Dabas, McCann India
• Eric Chua, DDB Singapore
• Kandyce Ong, Parkway Singapore