Asiya Bakht
May 18, 2010

Bates 141 Indonesia takes car brand Proton after an eight-way pitch

JAKARTA - Bates 141 Indonesia has won the creative account for Malaysian car brand Proton in an eight-way pitch.

Proton
Proton
A press statement from the agency defines the scope of work as a “complete partnership”, which includes communications strategy, advertising, activation, sales generation and evaluating Proton’s key tactical alliances.

Hendra Lesmono, executive creative director of Bates 141 Indonesia, said: “Proton is a challenger brand in Indonesia, which makes this assignment all the more exciting."

Shubho Sarkar, CEO of Bates 141, said that the agency has considerable auto experience across the region with Buick, Fiat, Nissan, Honda, VW and now Proton.

Indonesia, rising from the impact of a 'limited recession' in the country last year which affected automobile sales, is projected to increase car sales significantly this year. 

“Proton seems to have timed its communication plans well, going by these projections,” added Sarkar.
 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

6 hours ago

Humour in advertising is a serious business

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

21 hours ago

Billions spent on sports sponsorship: Is it ...

Our exclusive global survey reveals all.

21 hours ago

The new rules of sports sponsorship

EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.

1 day ago

40 Under 40 2024: Dalton Henshaw, Bullfrog

Henshaw may have provoked doubters when he launched a creative indie shop during the onset of the pandemic. But four years later, armed with a healthy roster of clients and a set of happy employees, who’s laughing?