proton
Proton Malaysia puts Naga DDB and Pico agencies on 1-year trial
MALAYSIA - National automaker, Proton, has engaged NagaDDB and brand activation agency Pico on a project basis for a year-long evaluation period.
CASE STUDY: Tribal DDB Malaysia revs up buzz for Proton's Monte Carlo rally
Proton's 'Rallye to Monte-Carlo' campaign upped the Malaysian auto brand's image a notch before it entered the motorsports event for the first time this year.
Proton assigns Leo Burnett as creative AOR in Malaysia
KUALA LUMPUR – Proton has parted ways with McCann Erickson and appointed Leo Burnett to its advertising account following a four-way pitch.
Proton reviews creative account in Malaysia
KUALA LUMPUR – Proton is believed to be in the process of reviewing its creative account in Malaysia with up to five agencies including incumbent McCann Erickson lining up for the pitch.
Proton reviews creative account in Malaysia
KUALA LUMPUR – Proton is believed to be in the process of reviewing its creative account in Malaysia with up to five agencies including incumbent McCann Erickson lining up for the pitch.
Bates 141 Indonesia takes car brand Proton after an eight-way pitch
JAKARTA - Bates 141 Indonesia has won the creative account for Malaysian car brand Proton in an eight-way pitch.
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