JAKARTA - Bank Mandiri has launched a review of its creative account for an integrated campaign due in 2011.
Sources say that up to 13 agencies have been invited to pitch for the account, including JC&K, Bates 141, Grey, OZE, Dwi sapta, Avicom and Flying Giraffe.
In 2009, Bank Mandiri awarded its US$30 million creative business to be split between Fortune, First Edition and Dentsu.
It is understood that Fortune was not invited to pitch.
With a total asset value estimated at IDR300 trillion (US$33.7 billion), Bank Mandiri is one of the largest banks in Indonesia.
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