JAKARTA - Bank Mandiri has launched a review of its creative account for an integrated campaign due in 2011.
Sources say that up to 13 agencies have been invited to pitch for the account, including JC&K, Bates 141, Grey, OZE, Dwi sapta, Avicom and Flying Giraffe.
In 2009, Bank Mandiri awarded its US$30 million creative business to be split between Fortune, First Edition and Dentsu.
It is understood that Fortune was not invited to pitch.
With a total asset value estimated at IDR300 trillion (US$33.7 billion), Bank Mandiri is one of the largest banks in Indonesia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
.png&h=268&w=401&q=100&v=20170226&c=1)
Pomaleh recently left Mediabrands Malaysia as CEO.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jfif&h=268&w=401&q=100&v=20170226&c=1)