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Emily Tan
Apr 8, 2014

Asia’s ad spend to grow but mobile will slow from 2014-2016

ASIA-PACIFIC – ZenithOptimedia expects strong growth out of Asia’s developed and developing markets through to 2016, while Gartner points out that mobile advertising growth will start to slow down thanks to the region’s mobile maturity.

Asia's mobile ad spend expected to slow down thanks to market maturity

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