The in principal agreement to include the Asian Marketing Effectiveness Festival in the joint venture between Haymarket and International Advertising Festival, which currently runs Spikes Asia, was announced in August.
The two-day festival is the region's must-attend effectiveness event, attracting senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals and media owners. The festival culminates in the awards ceremony held on the evening of 13 May, also at the Shangri-La hotel.
This year’s theme of 'unpacking effectiveness' will look at what effectiveness means in the modern day marketing environment.
The content programme for 2011, including topical seminars and breakout workshops, is organised in collaboration with the festival's content committee of 10 leading industry figures, under the leadership of BBH Asia chairman Charles Wigley.
"Building on the importance and prestige of the AME awards, the Asian Marketing Effectiveness Festival will offer attendees a learning and discussion forum for marketing effectiveness and brand development as well as a networking platform for the industry," said Tim Waldron, managing director of Haymarket Asia.
"We look forward to working with Cannes Lions, our joint venture partner in developing another great event for the region," he added.
Entries are now open and can be submitted at Ame.asia until 11 Match 2011.
Click here to register to attend the festival from 17 November onwards.
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