Final round of judging kicks off for Asian Marketing Effectiveness Festival

Today's judging in Shanghai is the first day of the final round, with the winners to be decided tomorrow. The Asian Marketing Effectiveness Festival, now in its 10th year, is Asia Pacific's biggest such event.

A panel of 35 industry experts from around Asia-Pacific, chaired by Thompson, chief marketing officer of Diageo Asia Pacific, will be judging the shortlist of 115 entries.

There are 17 award categories in the shortlist, including best integrated marketing campaign, most effective use of advertising, most innovative use of media, best sustained success, best small-budget campaign and best insights or strategic thinking.

A record of 971 entries have been received—an increase of 12 per cent from last year—from 21 countries, with China submitting the highest number of entries (212), followed by India (154) and Australia (100).

The awards acknowledge the role of innovative strategy as well as creative craftsmanship in achieving effectiveness in results.

Register here to be a delegate for the Festival, which offers a two-day programme of seminars, debates and discussions focusing on effectiveness in marketing. It culminates in a gala awards ceremony at the Shangri La Hotel on Friday, 27 April 2012. For more information, please visit www.ame.asia.