Staff Reporters
Feb 9, 2012

Aryah Sternberg heads to Edge Marketing

HO CHI MINH CITY - Edge Marketing, a communication agency in digital, data and direct response marketing, has appointed Aryeh Sternberg as its new chief integration architect.

Aryeh Sternberg joins Edge from Group M Interaction
Aryeh Sternberg joins Edge from Group M Interaction

He will be responsible for the design and development of all digital assets, interactive media and social media campaigns. With over 10 years of experience in Southeast Asia’s digital industry, Sternberg was most recently headed up GroupM Interaction in Vietnam and Indonesia. 

Patrick Looram, CEO of Edge Group, said, “Aryeh will bring a new level of sophistication to our capabilities. Digital is now at the core of everything we do.  Aryeh has been a part of the digital revolution in Southeast Asia from the start. He has seen how interactive advertising has gone from a novelty to a necessity in every marketing plan.  We are fortunate to have someone of his experience lead our work to build truly inspiring digitally integrated platforms for our client’s.”

Sternberg, meanwhile, noted that consumers nowadays expect much more from a brand and have more points of contact than ever before.  “The real opportunities for brands today are based on building integrated engagement platforms across all of these contact points.  Edge understands this.  I am looking forward to working with a group of people who share a similar vision and have the expertise to deliver on it.”

Edge operates in Vietnam and Thailand, with principal offices in Bangkok, Ho Chi Minh City and Hanoi.

Related Articles

Just Published

52 minutes ago

DoubleVerify to add URL-level reporting amid CASM ...

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.

2 hours ago

Adland has the power to influence social media but ...

As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?

2 hours ago

A catchy pop tune to normalise period leaks and cramps

The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.

3 hours ago

How Chinese white label beauty brands are rising ...

Initially buoyed by attractive price points, white label brands in China are carving a niche for themselves even as they grapple with the challenges of a more short-term approach to brand-building.