Staff Reporters
Feb 9, 2012

Aryah Sternberg heads to Edge Marketing

HO CHI MINH CITY - Edge Marketing, a communication agency in digital, data and direct response marketing, has appointed Aryeh Sternberg as its new chief integration architect.

Aryeh Sternberg joins Edge from Group M Interaction
Aryeh Sternberg joins Edge from Group M Interaction

He will be responsible for the design and development of all digital assets, interactive media and social media campaigns. With over 10 years of experience in Southeast Asia’s digital industry, Sternberg was most recently headed up GroupM Interaction in Vietnam and Indonesia. 

Patrick Looram, CEO of Edge Group, said, “Aryeh will bring a new level of sophistication to our capabilities. Digital is now at the core of everything we do.  Aryeh has been a part of the digital revolution in Southeast Asia from the start. He has seen how interactive advertising has gone from a novelty to a necessity in every marketing plan.  We are fortunate to have someone of his experience lead our work to build truly inspiring digitally integrated platforms for our client’s.”

Sternberg, meanwhile, noted that consumers nowadays expect much more from a brand and have more points of contact than ever before.  “The real opportunities for brands today are based on building integrated engagement platforms across all of these contact points.  Edge understands this.  I am looking forward to working with a group of people who share a similar vision and have the expertise to deliver on it.”

Edge operates in Vietnam and Thailand, with principal offices in Bangkok, Ho Chi Minh City and Hanoi.

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.