Arc Worldwide picks up comms duties for Sri Lanka Telecom

With the win, Arc Worldwide Sri Lanka, a part of Leo Burnett Solutions, will be responsible for managing the critical customer engagement activities for SLT and to help build the ROI for the blue-chip Sri Lankan company. The agency will also handle SLT's PR-related operations as well as the event and activation of SLT Corporate, SLTnet, SLT Rainbow Pages, SLT PEO TV and SLT Sky Networks.

Both parties have agreed on a partnership for an initial two-year period with a further option for a third year extension.

"Winning the Sri Lanka Telecom pitch was very special for us and it is almost like having our client come back home again. My team and I look forward to developing a successful partnership with Sri Lanka Telecom as their integrated communications partner to help SLT reach new heights with their latest state of the art product offerings," remarked Ranil de Silva, managing director of Leo Burnett Solutions.

The SLT Group has a customer base of 5.5 million, providing voice, data, video and mobile services, as well as data transmission services, internet, leased lines, broadband and dial up services.