Kenny Lim
Apr 7, 2010

Ministry of Defence appoints Arc Worldwide to revamp Army portal in Singapore

SINGAPORE - The Ministry of Defence (MINDEF) has awarded Arc Worldwide the contract to revamp its Army internet portal following a tender process.

Ministry of Defence appoints Arc Worldwide to revamp Army portal in Singapore
The tender, which was first launched in July 2009, saw up to ten agencies register their interest in the initial stages.

According to a statement, Arc Worldwide is expected to make the portal more engaging using new media properties and platforms for national servicemen in the city-state to obtain regular updates and news on the defence force.

The Publicis Groupe agency’s brief includes consumer research, information architecture planning, visual design and development of interactive elements for the website.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

5 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

6 hours ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

7 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.