APP sponsors Indonesian Idol as Paseo pitches stall

The company, which is the world's largest paper producer, has endorsed the grand final of the show through its consumer brand, Paperline, and hopes to attract young Indonesian students in need of paper for their studies.

The brand has also bought spots in ad breaks surrounding the show, sponsors prize giveaways and will place products in the follow-up TV magazine show. Media was planned by ZenithOptimedia.

Meanwhile, pitches for APP's Paseo tissue brand have stalled in the Philippines as well as Indonesia.

TBWA\Santiago Mangada Puno and Publicis have been awaiting a decision on which agency will be awarded the Philippines Paseo business for more than a month – the final shorlist was announced in June (Media 18 June). Paseo is currently agency-less in the Philippines, a market where it has not advertised recently.

In APP's home market, a final round of pitching between Publicis and Lowe Indonesia was scuppered when Lowe pulled out in protest of APP's environmental track record. The company has been accused of climate-changing levels of deforestation.

Publicis was next to withdraw, objecting to the client's re-inclusion of the local agency Lemonade into the reckoning. Lemonade had been eliminated from an earlier round.

It is unclear which agency will handle Paseo in Indonesia, and agencies await the client's verdict. APP was unavailable for comment.