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DATA POINTS: Singles' Day predictions for who's buying what
Using an online survey of Chinese shoppers in first-, second- and third-tier cities, AdMaster, a Chinese data solution provider, has assembled some key predictions for the massive shopping event in China. In 2013, the online-only sales day broke all records for e-commerce, becoming the single largest money-making web day in history, with reported sales figures exceeding US$5.7 billion. Anticipation for this year is building and the results here hold some telling insights for companies looking to capitalize on the 2014 event. Since the survey reveals most shoppers start planning purchases about a week in advance, now would be the time to review these slides and make sure your selling plans align with the buying forecast.
3M awards media account to Briq Communications in Singapore
SINGAPORE - Leading global technology company 3M has appointed Briq Communications for its media planning and buying business in Singapore.
APP sponsors Indonesian Idol as Paseo pitches stall
JAKARTA - Controversial Indonesian company Asia Pulp & Paper (APP) has moved to raise its profile through the sponsorship of one of the country's most popular shows, Indonesian Idol.
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