APAC Power List 2024: The power players shaping the region's brand landscape

Campaign Asia-Pacific is proud to announce the 2024 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

In times of unprecedented technological transformation across the marketing landscape, CMOs face a pivotal moment. The rise of AI, coupled with crippling marketing budgets, is both formidable as well as exciting. Formidable and daunting because no one can truly predict where we’re headed and what the marketing landscape will look like in the next few years. Exciting because it’s an incredible opportunity for CMOs to pivot, be agile and truly think outside the box to find the synergy between AI and human insight.

As the industry adapts to these new realities, CMOs today must navigate tech transformation while addressing broader issues such as climate change, DEI and an increased focus on sustainability.

The inspiring marketers on Campaign’s list demonstrate that resilience, empathy, and a clear sense of purpose are crucial for overcoming these challenges. We recognise those leading the way with these values.

The marketers featured represent brands with substantial advertising budgets or significant market share. However, they are more than brand caretakers. They strive to engage and inspire consumer communities with meaningful work and impactful actions. As senior leaders, APAC’s top CMOs are expected to be changemakers, fostering inclusive brand cultures that promote diversity and equality.

Half of this year’s list comprises returning members, who have demonstrated their strength in an economically challenging year. The other half, the new faces, highlight shifts in brand dynamics and the emergence of new leaders. The 25 women and 25 men on this list represent 15 markets across Asia-Pacific, including Singapore, Australia, New Zealand, Hong Kong SAR, Macau SAR, mainland China, Taiwan, South Korea, Indonesia, the Philippines, Thailand, India, Japan, Vietnam, Cambodia, Laos, Myanmar, and Malaysia.

After weeks of rigorous debate and discussion among Campaign's editors, we are confident this list represents the region’s finest marketers.

Congratulations to all members of the 2024 Asia-Pacific Power List: the region's most influential and purposeful marketers!

Abdul Sani Abdul Murad RHB Bank Malaysia	Anuja Mishra  Honasa Consumer India	Astrud Burgess ANZ New Zealand
Boonthida Ratanavilaikul FedEx Thailand	Danielle Jin Visa Singapore	David Beal Jollibee Foods Corporation Singapore
Edward Bell Cathay Pacific  Hong Kong	Gaurav Gupta Kimberly Clark  Indonesia	Grace Zhu    Mondelez    China
Hanks Lee    AS Watson    Hong Kong	Hikaru Adachi FamilyMart Japan	Jack Wang F5 China
Jan-Paul Jeffrey Spotify Singapore	Jayen Mehta Amul India	Jenny Melhuish Aldi Australia
Joanna Flint Mandarin Oriental  Singapore	John Toomey Marriott International Hong Kong	Julie Nestor  Mastercard  Singapore
Kainaz Gazder P&G Singapore	Kenneth Lim Singapore Tourism Board   Singapore	Kirsten Hasler Ikea Australia
Lex Bradshaw-Zanger  L'Oreal Singapore	Lilly Yip PepsiCo China	Linda Hassan   Domino's Pizza   Malaysia
Loretta Lee Asahi Hong Kong	Madhav Nayak Yum! Brands Singapore	Maya Watono   InJourney   Indonesia
Mikimasa Hamamatsu Nissan Japan	Mim Haysom Suncorp  Australia	Naho Kono Rakuten Japan
Neil Trinidad GCash Philippines	Ravi Santhanam HDFC Bank India	Ricky Afrianto Mayora Indah Tbk Indonesia
Robin Liu Miniso China	Ronald Wong Tamjai International  Hong Kong	Ruchira Jaitly Diageo India
Rvisra Chirathivat Central and Robinson Thailand	Samuel Fung Starbucks Hong Kong	Siew Ting Foo HP Singapore
Simon Kahn Google Singapore	Sri Widowati Danone Indonesia	Stephanie Choi Samsung Korea
Stephanie Ng HSBC Hong Kong	Stuart A Spencer AIA Group Hong Kong	Tatsuya Okamoto Ajinomoto Japan
Thai Minh Diem Tu Techcombank Vietnam	Tina Chao   McDonald's   Hong Kong	Uma Ramanan Lego Singapore
Yajuan Wang (Zhiheng)   Red China	Yoshiaki Okabe Shiseido Japan