CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Coca-Cola Hong Kong, Merz Aesthetics Hong Kong, Dalmia Cement India | 84.8 | 84.3 | 459 | |
| 2 | 2 | Leo Burnett | Daxing Airport China Project, Asiamiles Hong Kong Project, Wei Chuan Foods Taiwan Project | 48.4 | GIO insurance Australia | 47.0 | 132 |
| 3 | 3 | Wunderman Thompson | RBL Bank India Project, Project Management Institute Singapore Project | 46.9 | 46.9 | 180 | |
| 4 | 4 | DDB | Pernod Ricard India, Carlsberg China Project, Hennessy Meal China Project | 32.4 | 32.4 | 150 | |
| 5↑ | 6 | Dentsu | PurCotton China, Honda Motor China Project | 25.7 | United Airlines Global | 24.7 | 85 |
| 6↑ | 8 | Havas Worldwide | EMERITUS Institute of Management India, Heng An Group China Project, HUAWEI China | 23.7 | 22.7 | 79 | |
| 7↓ | 5 | BBDO | Carnival Cruise Line Australia, Ben & Jerry’s Australia | 21.7 | 20.7 | 82 | |
| 8↓ | 7 | Digitas | Unicharm Thailand Project, Allergan Aesthetics Thailand Project | 15.8 | 15.8 | 36 | |
| 9↑ | 10 | McCann Worldgroup | Adidas China Project, Zoetis Thailand Project, World Gold Council China Project | 15.6 | 15.6 | 54 | |
| 10↑ | 12 | Publicis | Honda China, HomePlus Korea Project, Ausnutria milk powder China Project | 15.6 | 14.6 | 58 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1↑ | 35 | Mindshare | Unilever China, Southeast Asia (Indonesia, Philippines, Thailand, Vietnam), Theory China | 66.3 | L'Oreal China | 42.9 | 105 |
| 2↓ | 1 | Wavemaker | Journey Beyond travel Australia, Beiersdorf (Planning) Global, L'Oreal Australia | 41.1 | Campari Group Australia | 38.1 | 83 |
| 3 | 3 | PHD | Unilever ANZ, HK,TW, Lotto NZ New Zealand, Energy Online New Zealand | 36.9 | Brillon India | 35.5 | 46 |
| 4↑ | 5 | OMD | Citrix Global, Telkomsel Indonesia, Decathalon China, Belong Australia, Treadone India | 33.8 | Eastspring Thailand | 31.7 | 72 |
| 5↓ | 2 | Zenith | Tata Group India SEO, AirAsia Berhad India Analytics | 35.0 | Edrington Singapore | 30.4 | 34 |
| 6↓ | 4 | Publicis Media | Stellantis Global | 24.0 | 24.0 | 1 | |
| 7↓ | 6 | Carat | Sisley China, ByteDance China, Thai Health Promotion Foundation Thailand Project | 23.4 | L'Oreal Australia | 16.8 | 88 |
| 8↓ | 7 | Initiative | Gulf Western Oil Australia, PT Sinarmas Agro Indonesia, Insurance Australia Group Australia | 14.3 | Hamdard(Offline) India | 12.9 | 39 |
| 9↓ | 8 | MediaCom | Henkel Adhesives India, FiT China, Aqualite India, Ozone India, Bayer Consumer Health India, Febreze Korea | 15.6 | Breitling China | 11.9 | 30 |
| 10 | 10 | Havas Media | Forevermark & De Beers Global, Domino's Pizza India, Swiggy Instamart India | 12.9 | LBC Philippines | 11.5 | 37 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| TBWA | NAB | Australia |
| TBWA | Gatorade | Australia |
| Publicis | Honda | China |
| Wieden & Kennedy | OPPO | India |
| TBWA | My Muscle Chef | Australia |
| TBWA | Cotton On | Australia |
| Dentsu | PurCotton | China |
| DDB | Pernod Ricard | India |
| 72andSunny | MyDeal | Australia |
| TBWA | Pet Culture | Australia |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Mindshare | Unilever | APAC (exclude ANZ, HK, TW) |
| PHD | Unilever | ANZ, HK, TW |
| Carat | Sisley | China |
| dentsu X | TCL Project | China |
| Havas Media | Domino's Pizza | India |
| Spark Foundry | Exinity | APAC |
| OMD | Telstra Corp | Australia |
| Havas Media | Swiggy Instamart | India |
| Havas Media | Forevermark & De Beers | Global |
| OMD | Chevron | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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