PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.
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"When you live in China, you have to be constantly on the tip of your toes because of how dynamic it is," say Publicis Creative chiefs Kelly Pon and Tian It Ng, who share their thoughts on China’s global creative ambitions and more.
The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.
The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.
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As the digital world fractures, savvy brands know that SEO is no longer about search engines—it’s about owning every space where audiences search. The head of SEO at GrowthOps unpacks the key trends redefining search in 2025.
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