The change means Khan will be responsible not only for the company's ad-tech offerings through AOL Platforms but also for monetising AOL's editorial brands in the region, which include TechCrunch and Engadget, according to the company.
He will report to Graham Moysey, head of AOL International. Robert Woolfrey, regional managing director of Millennial Media, will report to Khan.
“Asia represents a massive opportunity, as almost 3 billion more people come online over the next few years, with the majority expected from Asian markets” said Khan. “We’re seeing rapid adoption of smartphones, connected TVs and OTT plays, providing a ready market for digital advertisers.”