Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.