Andrew Tu resurfaces at Adify as VP of business development for Asia

Tu, who left Omnicom Media Group earlier this year, kept his next move secret at the time.

He is now charged with accelerating market adoption of Adify’s Network Builder platform and Adify Media’s online advertising products in the Asia-Pacific markets.

Tu will also lead and oversee operations in Asia-Pacific excluding Australia/New Zealand, while managing agency and advertiser accounts, as well as relationships with partners and clients.

“Andy is a unique talent and will bring value to Adify’s clients through his deep understanding of the online consumer acquired through close to 18 years experience in the US and Asia as a client, a media and creative agency leader, as well as a publisher,” said Kevin Tan, SVP international for Adify.

“We are bringing in an international platform and media services to enable brands, media companies and consumers to make valuable connections. Clients in my past role were seeking the solution that Adify provides, and I am pleased to be responsible for bringing it to the market,” added Tu.

Tu has been in the digital and media industries for nearly 20 years in client and agency offices in Asia and the US.