Analytics firm Qlikview hires VP of marketing for Asia-Pacific from Oracle

Qliktech's main product is Qlikview, a business intelligence software tool that provides real-time user analytics. 

In his role, Pal will be responsible for leading the marketing strategy for branding, demand generation and awareness for Qlikview in the region. 

Prior to this appointment, Pal worked with Oracle for 17 years in country and regional management roles. Most recently, he was senior director of marketing for the company, where he managed branding and demand-generation campaigns across Southeast Asia. 

Earlier in his career, Pal also led the marketing strategy for Oracle’s Applications Business in APAC for four years, building brand awareness and demand for Oracle’s ERP, supply chain, CRM and business intelligence products across Asia Pacific.

Qliktech also appointed Martin Fitzpatrick as its new vice-president of finance for Asia-Pacific. He joins from JP Morgan, where he was executive director of finance and business management for Asia-Pacific. 

Pal and Fitzpatrick will be essential in establishing the company in the region, commented Phillip Beniac, regional vice-president, Asia Pacific.