The agency in March 2019 merged with Blue 449 worldwide as it sought to gain economies of scale and it sought to extend this increased heft to Asia too, with mixed results.
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Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
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