The agency in March 2019 merged with Blue 449 worldwide as it sought to gain economies of scale and it sought to extend this increased heft to Asia too, with mixed results.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
.png&h=268&w=401&q=100&v=20170226&c=1)
The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
The change to the global guidelines will apply across WPP's operations.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
