BEIJING - McCann Worldgroup, DraftFCB, Grey and a couple of other agencies are tipped to have joined a creative-agency pitch for Mengniu's deluxe milk brand Telunsu (特仑苏).
The pitch took place last December and a decision is reportedly imminent.
A source close to Inner Mongolia Mengniu Dairy said that DraftFCB is the incumbent agency for the brand, having held the account since 2010.
Internationally acclaimed Chinese pianist Lang Lang (pictured) has served as the brand ambassador.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
New ad formats, including Stickers on Shorts made from images from a brand’s product feed, will be available to all retailers by the end of 2024.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
