Staff Reporters
Feb 9, 2012

AETN launches photography campaign

SINGAPORE - AETN All Asia Networks, a joint venture between A+E Networks and Astro All Asia Entertainment Networks, has unveiled a photography campaign, entitled ‘History made everyday’.

The ‘History made everyday’ campaign
The ‘History made everyday’ campaign

Encouraging viewers to record and share their personal "history-making" moments, it calls for entries to give viewers an opportunity to interpret what history means to them. Selected pictures will be shared on the channel’s Facebook wall and a winner will be picked every week.

Viewers can submit the photos with a caption of not more than 20 words on how they made history that day on the campaign's microsite.

AETN All Asia Networks owns and operates the channels History and History HD, Bio, and Crime & Investigation Network across Southeast Asia, Hong Kong and Taiwan.

Hazel Yap, director, marketing and communications at AETN All Asia Networks, said the campaign was a way for the broadcaster to engage with its viewers, while helping them to capture and share the moments that shaped their lives.

 “At History, we are always looking for ways to enhance the experience of our viewers, either through programming, investing in local productions or through campaigns such as these, to demonstrate the vibrancy of the brand and the channel,” she said.

Related Articles

Just Published

15 hours ago

Mark Read on WPP’s creative agencies slump, big ...

CEO dismissed idea WPP might sell AKQA in Campaign interview.

18 hours ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

19 hours ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

20 hours ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.