Staff Reporters
May 14, 2012

Aegis Media appoints new chief strategy officer for North Asia

SEOUL - Aegis Media North Asia has appointed Claire Taylor-Rowe as chief strategy officer, effective immediately.

Taylor-Rowe: focus will be on
Taylor-Rowe: focus will be on "consumer-centric thinking"

Taylor-Rowe (pictured) will be responsible for leading strategy and communications planning in Japan and Korea for Aegis' globally aligned clients.

"My focus will be to deliver world-class services, such as Integrated Communications Planning [ICP] and consumer insight tools [CCS], across both Japan and Korea, while continuing to develop consumer-centric thinking that is firmly rooted in business success across our growing client portfolio," said Taylor-Rowe. 
 
She will also lead further development of Aegis' consumer insight tools (CCS) and integrated communications planning (ICP) services across the markets. 
 
Taylor-Rowe joins with over 14 years in communications planning experience having previously worked for Carat global team in London as global head of strategy and planning for Nokia. 
 
Commenting on her appointment, David Holtham, CEO Aegis Media North Asia said he was delighted that Taylor-Rowe had chosen to join the company. "Her strategic capabilities are exceptional and her knowledge of Aegis globally, including CCS and ICP will ensure that she can contribute quickly to our client’s business," he said. 
 
 
 
 
 
 
 
 
Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Creative agency Ralph creates global chief growth ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key offices in Los Angeles, New York, London, and Tokyo.

13 hours ago

Omnicom and IPG chiefs visit UK to sell merger to ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.

1 day ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

1 day ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.