Advantage Indonesia wins Sosro’s Country Choice

JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.

Sosro has awarded its Country Choice range to Advantage Indonesia
Sosro has awarded its Country Choice range to Advantage Indonesia

Country Choice is a range of real fruit juices aimed at health-conscious Indonesian consumers who demand a more nutritious packaged fruit drink.

The product comes in different sizes, both tetrapacks and bottles, and in a variety of flavours which include apple, orange, guava, mango and goji berry - a first in the Indonesian market.

PT. Sinar Sosro, the makers of Country Choice, are the makers of the first bottled ready-to-drink tea in Indonesia and the world, and the category market leaders in Indonesia. Their tea brands include Teh Botol Sosro, Joy Tea, Fruit Tea and Tebs, and their fruit juice brands are Country Choice and Happy Jus.

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