Benjamin Li
Dec 19, 2011

Acer appoints Draftfcb China for 2012 London Olympics push

SHANGHAI - Global computer brand Acer has appointed Draftfcb China as its agency of record to focus on its sponsorship of the 2012 Olympic Games.

Acer's partnership with Draftfcb will focus on its London Olympics sponsorship
Acer's partnership with Draftfcb will focus on its London Olympics sponsorship

Acer selected Draftfcb China for the one-year assignment following a review that is believed to have involved four other international agencies.

The brand will partner with the DraftFCB to develop and manage integrated communications campaigns which will appear in the run-up to the Games, as well as within the live Olympic Games programme.

Draftfcb’s new assignment covers all Acer PC product lines except mobile. A campaign to raise awareness of the lightweight Aspire S3 laptop is expected to start around mid-January and roll out in various phases through 2012.

Pully Chau, chair and CEO of Draftfcb Greater China, said the agency understood that Acer’s relationship with consumers was based on trust.

“Our recommendations and executions for Acer’s communications related to the London Olympic Games will draw 'thought-provoking' parallels between trust and Olympic Games performance, not least because many people will be accessing live telecasts, websites and digital analyses away from their TV sets,” she said.

Acer competes closely with Lenovo and HP in China. Lenovo is not acting as a sponsor of the London Olympics.

In November, Draftfcb sister agency McCann Shanghai won Panasonic's 2012 London Olympic creative assignment.

 

Source:
Campaign China

Related Articles

Just Published

10 hours ago

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

13 hours ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

14 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

15 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.