Oliver McAteer
Apr 4, 2019

Accenture Interactive buys Droga5

The iconic agency will build out the juggernaut's experience offering.

Accenture Interactive buys Droga5

Accenture is buying Droga5. The New York-based agency will become part of Accenture Interactive in a bid to boost its capabilities as an experience agency able to design, build and run customer experiences that grow brands and businesses.

"The future of brand building is not just about creating great ideas; it’s about creating great experiences," said Brian Whipple, global CEO of Accenture Interactive.

"We’re excited to work with David Droga and his team of brand strategists and creative minds to further our ambition to improve the full human experience with brands. As we celebrate the 10-year anniversary of Accenture Interactive, joining forces with Droga5 will be a game-changing milestone for us and the industry as we continue to assemble the right mix of capabilities for the modern-day marketer."

Completion of the acquisition is subject to customary closing conditions, including antitrust clearance. Financial terms of the agreement have not been disclosed.

Founded in 2006, Droga5 has dominated the creative agency world. It now stands with more than 500 employees in New York and London. Droga5 partners with brands such as Chase, Prudential, Kraft, Hershey, Hennessy and Under Armour.

"Since day one, we have worked hard to push our industry forward and, hopefully, make a positive impact for all," said David Droga, founder and creative chairman, Droga5.

"The world of advertising is changing, and we are excited for this incredible opportunity with a company that will add more dimension to our best ideas and push us beyond our existing ambitions. The proposition we can bring to market with Accenture Interactive will transform the industry."

Source:
Campaign US

Related Articles

Just Published

2 days ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.