From Thailand: 'Power beats everything' for Tesco Lotus by Leo Burnett Thailand
While Ad Nut won't give away any spoilers, this ad featuring a Thai taxi driver is not what you would expect. Although the video touches on relatable issues in Bangkok and tugs at the heartstrings in true Thai style, Ad Nut wonders how it ties back to the Tesco Lotus brand. Ad Nut will investigate and get back to you.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
_1.png&h=268&w=401&q=100&v=20170226&c=1)
Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.
What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.
A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)