The work features regular people rather than athletes. The characters are shown replacing traditional wedding vows with declarations of their commitment to sport.
Print work features various individual sportsmen to parallel the “one degree” of the brand, while the website partners with Chinese social portal QQ to include blogging, forums and photo sharing.
Credits:
Project One Love Campaign
Client 361° China
Creative agency Ogilvy & Mather, Beijing
Executive creative director Nils Andersson
Creative director Wilson Chow
Art directors Perry Zheng, Shiyang He
Copywriters Gang Yeh, Matthew Curry
Production house Stink
Photographer Sanjay Kothari
Exposure Television, print, outdoor, online, in-store
Print work features various individual sportsmen to parallel the “one degree” of the brand, while the website partners with Chinese social portal QQ to include blogging, forums and photo sharing.
Credits:
Project One Love Campaign
Client 361° China
Creative agency Ogilvy & Mather, Beijing
Executive creative director Nils Andersson
Creative director Wilson Chow
Art directors Perry Zheng, Shiyang He
Copywriters Gang Yeh, Matthew Curry
Production house Stink
Photographer Sanjay Kothari
Exposure Television, print, outdoor, online, in-store
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