A bit of macabre humour introduces a line of smart ceiling fans.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Get your best sleep, ever
Agency: The Womb
Client: Ottomate
Russell Barraett, CCO, BBH India:
This ad is beautifully shot, there’s a mature restraint to the humour and that makes it even funnier. The writing is controlled and the casting is perfect.
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
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Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
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Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
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