A bit of macabre humour introduces a line of smart ceiling fans.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Get your best sleep, ever
Agency: The Womb
Client: Ottomate
Russell Barraett, CCO, BBH India:
This ad is beautifully shot, there’s a mature restraint to the humour and that makes it even funnier. The writing is controlled and the casting is perfect.
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Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
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M&A report surfaced on financial blog.
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
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