Pedigree continued its dedication to dogs by educating the public about the need to canine blood donations.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Donate with a mate
Agency: Clemenger BBDO
Client: Mars Pedigree
Nominated by:
Leigh Reyes, president and CCO, MullenLowe Philippines:
I didn’t know dogs could also donate blood to other dogs, but now I do. Pedigree’s latest chapter in its ongoing ode to the special bond between humans and dogs.
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