2019 Cannes contenders: APAC agency leaders pick the top work

We asked agency leaders from across the region to choose the work they expect (or hope) to see winning at Cannes Lions next week. We got more than 80 picks. These emerged as the favourites.

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2019 Cannes contenders: APAC agency leaders pick the top work

In the lead-up to Cannes Lions 2019, we reached out to a long list of creative leaders across Asia with a simple request: Pick a few campaigns from your market or the region that you think will (or should) win metal.

The only rule? No picking work from your own agency or network.

We used this method last year, and we believe it forces (or frees) our participants to think more purely about the work that moved them the most, rather than what their boss might want them to say.

All told, we received more than 80 nominations this year, from 42 contributors (see below).

See the complete list of 2019 Cannes contenders, along with our contributors' comments about each.

TOP PICKS

Here are the campaigns that emerged as favourites.

Nominated by four or more contributors

Nominated by three contributors

Nominated by two contributors

CONTRIBUTORS

We're grateful to all who shared their picks and opinions with us:

Michael Barnfield, creative director, Saatchi & Saatchi Sydney
Russell Barrett, chief creative officer, BBH India
Rob Belgiovane, group chief creative officer, BWM Dentsu
Joakim Borgström, chief creative officer, BBH Singapore
Luciana Cani, ECD, Saatchi & Saatchi Tokyo
Joe Carter, communications director, Colenso BBDO
Rachel Catanach, senior partner and president for Greater China at FleishmanHillard
Donevan Chew, ECD, BBDO Malaysia
Tony Clewett, chief creative officer, FCB New Zealand
Ben Couzens, co-founder, Thinkerbell
Jessica Davey, CMO, McCann Worldgroup APAC
Adams Fan, founder and chief creative officer, F5 Shanghai
Federico Fanti, ECD, BBDO Guerrero
Laura Geagea, MD and executive producer, Sweetshop China, Asia and MENA
Daniel Galeano, associate creative director, Marcel Sydney
Peter Grasse, founder, Mr Positive
Jamal Hamidi, executive creative director, global, DDB Group Hong Kong
Takahiro Hosoda, ECD, TBWA Hakuhodo
Merlee Jayme, chairmom/chief creative officer, Dentsu Jayme Syfu
Bridget Jung, ECD, OPR
Simon Langley, chief creative officer, Wunderman Thompson Australia
Melinda Kerr, creative director, PwC
Laura Liang, chief strategy officer, DDB China Group
Valerie Madon, SEA chief creative officer & Singapore chairwoman, Havas Group
Facundo Martinelli, associate creative director, Marcel Sydney
Hannah Melanson, senior copywriter, Digitas
Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo
Tomo Murakami, representative director, UltraSuperNew Tokyo
Sachiko Nishihashi, managing director, ECD, Dentsu
David Ponce de Leon, executive creative director, Ogilvy Australia
Leigh Reyes, president and chief creative officer, MullenLowe Philippines
Duncan Shields, creative director, Redengine SCC
Dami Sidharta, ECD, M&C Saatchi Indonesia
Doug Schiff, chief creative officer, Ogilvy Japan
Brandie Tan, ECD, J. Walter Thompson Philippines
Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC
Rey Tiempo, chief creative officer, VMLY&R Philippines
Gary Tranter, regional chief creative officer, Digitas & Arcade Singapore
Arthur Tsang, chief creative officer, BBH China
Rapha Vasconcellos, VP, Creative Shop, Facebook
Ben Welsh, chief creative officer, DDB Group Sydney
Steve Xue, chief strategy officer, FCB