Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Team in flight'

Intel achieved a dramatic presence at the Winter Games with a spectacle comprised of 1,200 drones.

2018 Cannes contenders: 'Team in flight'
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: 'Experience the team in flight at PyeongChang 2018'
Agency: Unconfirmed
Client: Intel

Nominated by:

Isamu Nakamura, director/ECD/head of creative division, McCann Japan

When I saw this, I was simply surprised and thought it was genuinely beautiful. They created such magnificent entertainment by using simple technology.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

2 days ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

2 days ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

2 days ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.