1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?

Eight years ago, Nuseir Yassin started creating one-minute videos under the Nas Daily banner, driven by the belief that social media had the potential to transform society. His initial efforts went largely unnoticed, with the first 270 videos averaging just 10,000 views each.

But on the 271st day, something changed—his content went viral, garnering 30 million views. It took him 1,000 videos to establish Nas Daily as a global brand, built on consistency and authenticity.

Now, Yassin is taking his next big step—launching 1000 Media, his first marketing agency in five years. India, a market with a vast digital audience and diverse storytelling needs, is a key focus, but Yassin makes it clear that this is a global play.

“We’ll expand where content consumption is booming. India, because of its massive digital audience; Israel, due to high ad spend; and North America, where major brands demand better storytelling,” he told Campaign.

Addressing India’s digital marketing gaps

India is home to over 40,000 advertising agencies, making it one of the most competitive markets for digital marketing. Yet, Yassin sees a gap—one that 1000 Media aims to fill.

According to him, the biggest problem in the industry is uninspiring content. “Most brands play it safe. Their content doesn’t engage, doesn’t convert, and ultimately just feels like another ad,” he explained.

1000 Media plans to change that by focusing on storytelling-first, platform-native content that audiences actually want to watch. The goal is to create viral, emotionally engaging content that drives both awareness and action. With Adani Group as one of its first clients, the agency is already making inroads in India.

1000 Media’s core philosophy is built on three pillars. The first is mentoring by upskilling in-house teams to master digital storytelling. It will supercharge socials with AI, leveraging AI to enhance content creation and efficiency. It will also manage the company’s socials—end-to-end social media management.

While these services are often handled internally by brands, Yassin argues that in-house teams move slowly, juggle multiple responsibilities, and rarely experiment due to fear of failure. “We move fast because speed is key to virality. Our team thinks like creators, not marketers,” he stated.

Moreover, 1000 Media brings global storytelling expertise to the table. “We’ve built a following of over 100 million across multiple channels, not just Nas Daily. We know what works today—not last year,” Yassin says.

The digital landscape is evolving rapidly, with social media platforms increasingly prioritising paid promotions over organic reach. AI is playing a pivotal role in content creation, and 1000 Media is fully embracing this shift.

Nas Daily has used AI for five years to translate videos into 13 languages, reaching billions of viewers. The same technology will now help 1000 Media produce high-quality content faster and at lower costs.

Nuseir Yassin, founder of Nas Daily and 1000 Media.

“What used to take weeks can now be done in days, even hours. That means better quality content at lower prices,” Yassin explained.

Yet, he is quick to clarify that AI is not a replacement for human creativity. “AI can’t replace emotion, nuance, or storytelling. That’s why we blend AI efficiency with human creativity,” he adds. This allows 1000 Media to stay ahead of algorithm changes, ensuring brands continue to thrive in an ever-changing digital environment.

Going beyond local: Helping Indian brands think global

One of the biggest gaps Yassin identifies in India’s marketing landscape is a lack of global ambition. “Most Indian brands think local—but why stop there? India has world-class products and services that should be competing on the global stage, but they don’t,” he noted.

1000 Media aims to change that by tailoring content for regional audiences while ensuring it has global appeal. “We’ve run more than 10 channels, reaching 20 billion views worldwide. We know how to make content that speaks across cultures and languages,” Yassin said.

At the same time, he acknowledges that ‘one-size-fits-all’ content does not work. Instead, 1000 Media will create hyper-localised storytelling strategies to resonate with diverse audiences. “We’ll make content that feels local, even if it’s global,” he explained.

Competing in an era of influencer fatigue

The rise of influencer marketing once promised a more authentic way for brands to connect with audiences. However, consumers have grown increasingly sceptical of paid promotions, and the space has become saturated with repetitive content. Brands are now reassessing the value of influencer partnerships, seeking alternatives that offer deeper engagement and trust.

This is where 1000 Media sees an opportunity. Instead of relying on traditional influencer marketing, the agency will focus on transparent, impactful storytelling. “Trust is built through authenticity. No clickbait, no fake promises—just real stories about real people and real impact,” Yassin asserted.

India may be a starting point, but 1000 Media’s ambitions are global. The agency plans to expand into markets with high digital engagement and advertising potential. While specifics on future geographies remain under wraps, Yassin’s vision is clear: he wants to create a content revolution that reshapes brand storytelling worldwide.

His remark encapsulates the company’s ethos: “1000 Media is not just another agency. We’re here to help brands stand out, not blend in. We make content that actually works.”

As the digital marketing landscape evolves, brands face an increasing challenge: capturing attention in an oversaturated world. Whether 1000 Media’s storytelling-first approach will redefine the industry remains to be seen, but one thing is certain—Yassin is betting big on India, and the global marketing world is watching.