The campaign will also run in print, in-bar, on-ground and in-store activation. It has been launched via a 30-second movie on YouTube, and will also be broadcast via various social media sites through a viral seeding plan.
The new Tiger Halloween viral TVC starts with a close-up of a lively bar where the hands of a number of people picking up their bottles of Tiger. The final hand to pick up a beer belongs to a scary Halloween monster.
Edward Ong, regional head of copy at Y&R, commented, “Tiger is quickly becoming the de rigueur beer at most parties, including Halloween. It is much loved by people - and as we’ve recently discovered – non-people alike. It wasn’t hard then to translate this observation into our new Halloween viral TVC.”
The campaign will run across the region from October onwards, across several markets in Asia, Australasia, Europe and North America.
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